9 January 2019 - Context
Rich Systems Market enable personalization experience for the
user. As technology advances, the personalization experience of technology is
advancing at a rapid pace. The way users interact with their personal
technology is context dependent of their usage.
Context-rich systems are a direct response to the growing need for more
reactive & adaptive technology and the personalization of their experience.
The systems work much deeper in personalization by gathering a number of
different signals about the user and their context. For instance, it captures
the location of device, weather of the particular region and the travelling
speed. In addition to this, it can utilize these signals to adjust the content,
input methods and the display relevant to user’s current situation.
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Context-rich systems are
mostly used by consumer-oriented companies and constantly look for ways to
deliver a better customer experience. This purpose is served with the analysis
of a user’s situation and the feedback received from user. Moreover, the
context rich system companies look forward to a significant number of mobile
subscribers. In the current scenario, most of the market players cross sell and
upsell at different levels.
The driving factors
responsible for the growth of global context rich systems include the
proliferated use of connected devices on a global scale. Additionally, data
mining and availability of data mining solutions are driving the global market.
Moreover, mobile-based advertising companies are considered to be the key
aspects for growth of context-rich systems market. High demand for smartphones
and consequent decline in the use of desktop and laptop PCs creates a paradigm
shift for consumer-oriented businesses generating more fertile opportunities
for big players. On the basis of component, the global context rich systems
market is segmented into hardware component and software component. Hardware
component is sub-segmented into sensors, pressure/temperature sensor, audio
sensor, image sensor, accelerometer, gyroscope, GPS, mobile processors and
Bluetooth low energy chip. Software component is projected to lead the market
and report a higher CAGR during the forecast period. Software applications play
a crucial role in the context-rich systems market that include context-rich
computing, ubiquitous computing, mobile computing and cloud-based services.
Advancement in software technologies & networking services is expected to
drive the segment growth. Therefore, the software components hold a largest
market for context-rich systems.
On the basis of devices, the
global context rich systems market is segmented into smartphone, tablet,
desktop/laptop, satellite navigation system and biometrics. On the basis of
verticals, the global context rich systems market is segmented into healthcare,
E-commerce and marketing, BFSI, tourism and hospitality, transportation and
gaming. E-commerce and marketing verticals are expected to grow at a higher
CAGR during the forecast period owing to high demand for shopping apps and
promotional offers.
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