The global bathroom
accessories market is expected to witness substantial growth for the forecast
period owing to change in life style, competition in hospitability sector and
increase in disposal income. Bathroom fittings and accessories product were
limited to urban and high-income group. The usage of bathroom with luxury
fittings in rural area is low, while the usage of bath fittings and accessories
was rather limited in urban areas as well.
The market for bathroom
accessories has blossomed on the grounds of substantial growth in personal
disposable income, rapid urbanization, promising growth of real estate sector,
rise in hospitality industry, aspirational consumers, improvement in standards
of living, improving consumer awareness regarding new bath accessories and
government initiatives towards enhancing sanitation facilities in rural areas.
A home with at least one bathroom has become a basic necessity in urban areas,
which in turn has led to an increase in demand for bathroom fitting and
accessories. Growing residential and office spaces would require exquisite
interiors this will lead to increase in demand for high-end bathroom
accessories.
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The major growth driver has
been the perception people look at bathrooms today. It was perceived as a
necessity few years ago, bathrooms now have evolved into style statement.
Bathroom is no longer a place, which is just used to bath, but the purpose also
focuses on the relaxing aspect. People are opting for bigger and bigger
bathrooms as a sure sign of luxurious living, increasing the size also gives a
chance of adorning it with exquisite fixtures.
Eco-friendly bathroom
accessories items like towels, hand towels and face cloths and material that
have natural appearance and texture have also gain popularity. The use of
industrial design has also continued to grow. Sensors taps that come with fully
automatic functioning and work under normal water pressure are gaining
popularity. Mixers and showers from manufacturers such as Hansgrohe are now
equipped with standard water saving technology or are available in eco version
with reduced flow.
The competition in bathroom
accessories is highly fragmented with many organized and unorganized players.
Share of unorganized sector is gradually declining. People are increasingly
opting for branded bathroom accessories because of the quality and after sale
service. Both the domestic and foreign manufacturers are supplying products in
Indian market. Foreign players either have established their own subsidiaries
or have distribution partnership with Indian players. Still domestic players
operating under this segment have dominated the market. Companies operate both,
through retailers or through direct selling. Companies market directly to
builders, architects and corporates without involving retailers.
Some of the major players in
the bathroom accessories are Jaquar, Hindware, Regal bathroom, Kohler,
Parryware, Aqua Plus and others.
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